On September 13, 2013, the first CGR China off-road rally tires exhibition of Fengshen Tire was held in Jiaozuo. Aeolus Tyres, the only officially designated sponsor of the tire industry, set foot on a 6,000-kilometer journey to withstand the cruelty of the competition. It is understood that this is the first time China’s own brand tires have made their debut in the World Class A rally. At the signing ceremony, Fengshen Tire announced its strategic product, the all-round off-road SUV tire, which also marked the acceleration of the passenger tire strategy of Fengshen Tire.
New Challenge Challenges China's Off Road Difficulties
CGR China Off-Road Rally is the first brand of China's independent intellectual property rights auto race and is the world's highest level competition. The total mileage of the event exceeds 6,000 kilometers. It is the world's highest level and most difficult long-distance cross-country rally. CGR was awarded by the Honorary Medal of the French Republic of 95 in 1995 and the chairman of the former Dakar organizing committee Siebelt? Oreoor took the lead, and from the very beginning, injected CGR with the pure genetics of the world’s motor sports with high standards. As the sole official tire sponsor of CGR, Fengshen Tire will proceed from Beijing and cross the river, canyon, hills, desert, Gobi and Yadan to reach the final destination of Dunhuang, Gansu. Its excellent quality and performance will be demonstrated in the cruel challenge.
Only when there is strength can you have the courage to do it. A high-level event requires high quality products as support. According to Aeolus Tire Technology executives, Fengshen Tire has three outstanding advantages, namely excellent wear resistance, low fuel consumption, low rolling resistance, excellent braking performance and explosion-proof tire performance. These advantages make Aeolus Tire stand out from competitors. , successfully became CGR's sole official designated tire sponsor.
It is understood that due to the use of ultra-fine carbon black, nitrogen vulcanization technology, and by deepening the groove depth and increase the strength of the block design, Fengshen tires have superior wear resistance, better than similar products on the market, longer mileage and more mill. In this more rigorous rally, Aeolus Tire will show the world its killer who “steps on everythingâ€.
Low roll resistance is the second characteristic of Fengshen tires. It is understood that in order to achieve a lower rolling resistance, Fengshen Tire uses a silicon-containing formula to improve the hysteresis of the tread rubber, reduce the rolling resistance of the tire and use a high hardness bead filler to improve the stiffness of the sidewall. Under the same pressure, load and speed conditions, Aeolus Sedan tires can achieve 3%-5% fuel savings over similar products.
The third characteristic of Fengshen Tire is excellent braking performance and explosion-proof tire performance. "In a sense, protecting life is far more valuable than pursuing performance. No matter how important it is, it cannot be excessive." Fengshen Tire Technology said. Fengshen Tire uses a bundling layer of rubber to effectively reduce the stress concentration effect of the tire during use, improve the high-speed performance of the tire, and use low-calorie carbon black to solve tire puncture accidents caused by heat during use. In particular, Fengshen's latest technology of polybutylene butadiene styrene increased the Tan δ level below 0 degrees.
New Products Attack Offroad Value Highlands
At the signing ceremony, Fengshen Tire officially announced its strategic product, the all-round off-road SUV tire. This is another strategic offensive action for the commercial vehicle tire tycoon following its official entry into the passenger market in 2012.
“The tires for off-road vehicles represent the highest technical level in the field of passenger cars, and are also the most rapidly developing emerging market segments. The entry into the off-road tire market is a demonstration of Fengshen’s technical strength. It is also that Fengshen Tire seeks high-end in the passenger vehicle tire market. An important move in the layout, said Wang Feng, chairman of Fengshen Tire Co., Ltd.
According to reports, Aeolus All-terrain SUV tires are a new generation of off-road tires created specifically for off-road vehicles and SUVs, and they have achieved a perfect balance of paving and non-paving road performance, showing stability regardless of road conditions. The driving force has greatly satisfied the travel needs of urban-rural "amphibians".
The unique tread pattern design is the key to ensure the applicability of Aeolus All-terrain SUV tires in off-road conditions. The large block of flowers provides stability when the vehicle is cornering at high speeds, and has strong traction power. Under non-paved roads, the driver can accurately control the ride. With handling stability and drainage design, this tire also achieves strong traction under paved roads, and has high-speed handling stability and excellent drainage performance. In addition, the new structure design of ground planes that tends to be maximized, and proper rigid pattern distribution, in particular reduces partial wearing and effectively increases the mileage life of the tire.
New Strategy to Lead China's Tire Green Future
Green Aeolus is a flag of Aeolus's world-renowned tire market, and is an important reason why CGR chose Aeolus Tyre as the only officially designated tire sponsor.
“Rally is not just an auto sport, we also hope that this event will allow more people to see the efforts of Chinese cars in environmental protection. Therefore, the sponsors’ products must not only have extremely high quality, but also have to comply with international environmental protection. standard". The organizer responsible person said.
It is reported that since May 2011, Fengshen has taken the lead in implementing 100% green radial tire manufacturing in China, and has produced and sold the radial tires in accordance with the EU's REACH regulations in the global market. Tires, and on this basis, reduce rolling resistance and vehicle fuel consumption. According to test data, Fengshen Tire can reduce rolling resistance by 20%-25% and fuel consumption by 5.8%. At the same time, Aeolus has also increased the number of products that can be refurbished through technological innovation. Reports from TYRE MAN, a well-known European tire review magazine, stated that "90% of Chinese tires are not refurbished, and Aeolus Tyre is one of the few steel companies in China. One of the refurbished companies."
Since the establishment of the plant, Fengshen Tire has gone through 48 years. With the release of all-around off-road SUV tires and the launch of CGR sponsorship activities, Fengshen Tire has taken a new starting point whether it is expanding from the product front or upgrading from the brand building. Its adherence to the development direction of green tires and the ambition to build a strong independent brand will also bring more substantive changes to China's tire industry and drive a better car life forward.
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