In January 2011, FAW Jiefang Company sold 20,573 trucks, and its market share was expected to reach 20.6%, a slight increase compared to 2010, with a growth rate of 0.5%, of which truck sales in Jiangsu, Liaoning, Anhui, Jilin, etc. Exceeded the scheduled sales target and achieved a good start to sales in the first month.
In 2011, the overall demand for the truck market is expected to remain basically the same as in 2010, and the market will gradually shift to a competitive pattern dominated by new products. Based on its outstanding marketing performance in 2010, Liberation Company has been firmly implementing the marketing ideas of “base-based, long-term, market-share, and first-to-first†since the beginning of 2011, and has been fully promoting the market-oriented product strategy. Strain marketing planning, promotion of marketing strategy support to improve segmentation market share, and achieved better marketing results.
According to the reserve conditions of various manufacturers, all manufacturers are actively storing up and responding to the sales peak. In February 2011, the market will still maintain a high level of sales. The liberation of FAW will effectively promote marketing and lay the foundation for the early realization of the 2011 strategic goals of emancipating the "Three-Year Two-Change Plan" and the "Twelfth Five-Year Plan".
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