Na Zhijie promises 7 SUVs for five years without reducing prices

Recently, the reporter visited the auto market and found that although the capital's first automobile life museum will be formally opened on the 15th of this month, the Dongfeng Yulon’s first model, the Nazhi Jieda 7 SUV, was booked hot, and the dealership has received 40 to 50 copies of its validity. Order.

The reporter learned from the manufacturers that sales of the Big 7 SUVs have been hot in all parts of the country since the listing, and orders have now exceeded 6,000.

Dongfeng Yulon Automobile Co., Ltd. was established in Hangzhou on December 14 last year. On September 30 this year, it launched its first product, the Na Zhijie 7 SUV. In the deserted environment of the auto market, why is the Na Zhijie 7 SUV so sought after? After investigation, the reporter found that, in addition to the high cost-performance of the vehicle itself, the manufacturer's promise of “not to cut prices for five years” gave consumers a certain amount of assurance.

"Nazi Zhida 7 SUV will definitely not lower prices in five years, or manufacturers will impose heavy penalties on us." Na Zhijie, a sales manager at the Beijing Golden Harbor Life Center told reporters that Dongfeng Yulon's price for the Na Zhijie 7 SUV Strict regulations are given, no increase in price, no price reduction, and to ensure that customers can enjoy thoughtful and meticulous pre-sale service.

The dealer’s statement was confirmed at a relevant person in charge of the manufacturer. The person in charge told the reporter that in order to ensure the smooth and steady promotion of the brand in the market, first of all, the customer must be able to trust Na Zhijie and the price of the car is strict. It is the most direct way to control.

Facing the fiercely competitive auto market at present, it is not easy for many distributors in various regions of the country to achieve a five-year period. However, Dongfeng Yulong still insists that although it will upgrade its models every year, the price will remain the same, allowing consumers to really feel at ease and feel comfortable buying Na Zhijie products.

According to Wu Xinfa, general manager of Dongfeng Yulong Automobile Co., Ltd., following the 7 SUVs, next year, Na Zhijie will launch an exclusive leader to lead the 7 CEOs of Zhijie Jieda. "In the future, we will gradually introduce at least one new car each year, probably in the future. Around 2015, a total of 8 new models can be launched." Wu Xinfa said.

Wu Xinfa told the reporter that in 2012, Na Zhijie’s sales target was more than 40,000 units, and product, brand, and channel construction were the key tasks for next year. “In the second half of next year, we will launch 7 CEOs targeting high-end commercial vehicle market, accelerate the pace of channel construction in second, third and fourth-tier cities, and increase brand promotion.” According to Wu Xinfa, this year, Na Zhijie will probably build 80 The Automotive Life Museum of the company plans to expand to 130 next year, and "in addition to the A-class stores and flagship stores, we have now begun to deepen into the third and fourth-tier cities to develop the second-tier outlets of smart living museums."

Unlike other brands' 4S shop models, Na Zhijie named its own sales outlet as an automobile living museum. “Auto 4S stores belong to the second generation sales model, and Na Zhijie’s auto life museum is the third generation sales model.” Wu Xinfa said that the biggest difference between the Auto Life Museum and the 4S stores is that the latter pays more attention to customer care. , emphasizing that through the interaction with customers, it can further experience the integration of automotive products and life.

"4S shop is based on the price of the vehicle, performance introduction, there is a test drive is only a preliminary feeling, not profound. And we Na Zhijie's auto life museum is through the experiential theater and other ways to do a complete customer The introduction explains that customers can experience the new value of life brought by the products.” Wu Xinfa said that the experience theater in the Auto Life Museum can be used to get customers from the early morning and start using the car until they go home. Sexual activities are commensurate with the functions provided by the car's equipment, allowing consumers to directly experience the value of NaZite products through video and interactive methods.

Wu Xinfa emphasized that while continuing to provide consumers with high-quality products, Na Zhijie also hopes to increase his commitment to consumers and at the same time hopes to make the service more detailed and better in order to win the market.