Sales of SAIC Iveco Hongyan increased 96% YoY in the first quarter


With the strong sales of the national heavy truck market, the Hongyan series of heavy-duty vehicles produced by SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. (hereinafter referred to as Xinhongyan) also showed a favorable situation in both production and sales in the first quarter. In particular, the Hongyan King Kong dump truck is an anomaly in the market and has become the darling of the market. Its new Hongyan Jieshi tractor vehicle has also entered a better place. The sales of the main sales area in South China and North China continue unabated, and this company increases sales and expands market share. The rate laid a solid foundation. It is reported that in the first quarter of the past, the sales of Hongyan Automobile increased by more than 96% year-on-year, ushering in the first quarter of the year, and the early stages of the company’s series of measures to “expand sales and increase market share” were a success.

In December 2009, the new leader led by General Manager Xiong Weiming took office as the starting point for the new leadership team. It focused on the principle of “expanding sales volume and increasing market share” and followed the “starting from a new starting point”. New Challenges, Seize New Opportunities, Realize New Overall Efforts, Accelerate Market Response, Excavate Market Potential, Accelerate R&D of New Products, Increase Production Capacity of Bases, and At the Same Time Launch Large-scale, Strong Cost-cutting Work, Laid New Red Rock has a good foundation for development. Under the overall trend of national economy stabilization in 2010, faced with fierce market challenges and many internal issues that need to be resolved, the company reviewed the situation, based on the appropriate adjustments to the regional distribution center, combined with the actual authorization of major regions, effective Increased the market response speed and service support of the regional marketing team.

Xin Hongyan began this year, regulates network management, severely disciplines the Internet, and comprehensively cleans and readjusts the flow from order to product delivery. The key indicators such as the fulfillment rate of manufacturing products and the satisfaction rate of sales shipments were further strengthened, allowing the company to initially establish a DMS system and inventory resource sharing platform, effectively shortening the process and improving the market response speed.

The company also quickly launched parts distribution business, strengthened service technical support, and increased service provider support. They promoted the emergency service management mechanism, carried out mobile services and resident services in major industrial and mining areas, moved the entire service station forward, ensured that the main industrial and mining land of the construction vehicles arrived in two hours and the tow truck arrived in four hours, effectively improving the new and old customers to the new The perception of Hongyan's service process has brought the service concept of “From Satisfaction to Impression” to reality.

View related topics: New Generation Hongyan Heavy Truck - Jieshi GENLYON heavy truck listing


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