The Busiest World Bus Bus Market Analysis

In 2017, sales in the passenger car market dropped sharply. In January, the army was completely annihilated. In February, only light passenger cars increased. As an alternative market segmentation class for the bus market, are you bus and seat buses?

I heard that last year when you both competed fiercely, at the end of the year, in the bus area of ​​more than 5 meters, buses had already seized half of the passenger cars that occupied seats for many years, causing a stir in the industry. I don't know if you can get along this year. Can you still face each other?

Unfavorable seats in the market regain "sovereignty"

According to statistics from the China Bus Statistical Information Network, in February, a total of 5,970 buses were sold for more than 5 meters, a year-on-year decrease of 24.93%. In January-February, a total of 14,681 buses were sold for passengers over 5 meters in length, a year-on-year decrease of 46.66%. The large decline in the market is due to the fact that it is currently in the off-season, and the new energy bus policy in 2017 has been adjusted so much that the market is still in the necessary period of adaptation.

Bus Sales Market Ranking Above 5m in February 2017 (Unit: Vehicle)

Note: For the sake of unification, this table has excluded the sales data of the Haishi-class light passenger products in 2017 and 2016 from Futian and “Sanlong” (namely Xiamen Golden Dragon, Suzhou Golden Dragon and Xiamen Golden Trip).

Specific to the market segment, in February, 1,400 buses were sold, a year-on-year drop of 56.41%. In January and February, 3248 were sold in total, a year-on-year drop of 66.26%; in February, 2,529 vehicles were sold, which was a decrease of 4.17% year-on-year. 1- In February, a total of 7,868 vehicles were sold, a year-on-year decrease of 42.42%; school buses sold 1,849 units, an increase of 4.11% year-on-year, and in January-February, a total of 3211 units were sold, a year-on-year decrease of 10.53%.

The busiest bus is the bus. In February, there were only 1,400 cars sold, which was worse than the school bus, not to mention the fact that it was a drop of more than 50% compared with the number of passenger cars. The cumulative sales volume is also 3,248, which is slightly more than 30 more than the school bus, but it can be reduced by 66% (people are a bit too much to look at!). The drop in sales of buses and buses was due to the fact that they were most affected by the new energy bus policy. Although the new energy buses are now widely used throughout the country, the sharp fall in the subsidy quota and the recommendation of many batches of vehicle models have all been pushed back, even if bus companies are interested in purchasing. In accordance with the New Deal, the model did not pass the tax-free list, so I am afraid I can only wait for it.

Under the “strikes” of the market, the “Jiangshan” that buses and buses were able to win was so lost that it took passengers more points and gave them more school buses. From a monthly point of view, the passenger car market of more than 5 meters in February was distributed as follows: bus passenger cars accounted for 23.45%, bus passenger cars accounted for 42.36%, and school buses accounted for 30.97%; from the January-February cumulative point of view, the bus market distribution was more than 5 meters. The proportion is: 22.12% of buses, 53.59% of passenger cars, and 2.1.87% of school buses.

This time, buses and buses must be on an equal footing. In December last year, the school bus market share was less than 4%.

In addition to opening the first Yutong no other impossible

During the turbulent period of the market, everything is possible, especially in the sales ranking of the company!

If you want to say something that will not change, it is Yutong who still takes the first one. In February, Yutong sold 1,620 buses of more than 5 meters, an increase of 2.79% year-on-year, ranking first in the industry; in January-February, Yutong sold 5,493 buses of 5 meters or more, a drop of 39.6% year-on-year, ranking first in the industry, with a market share of nearly Four percent.

Even in the seat passenger car market and the school bus market, Yutong Bus has taken the first place. A bit of an episode is that in the turmoil of the bus market, Yutong did not carelessly “missed” and the monthly ranking dropped from the first to the sixth (the first one was Zhongtong Bus). However, in the January-February bus market, Yutong buses still took first place, with a market share of 16%, and another 5 companies with a share of around 10%. According to Xiao Bian, the bus market in February is extremely abnormal. Just like the emergency situation, this time, bus companies need more calm and rational deployment. The next few months should be more of a point of view. Wait until the market gradually recovers and adjusts.

When it comes to company rankings, the top 10 basics in the passenger car market are those regular customers. After all, “the heroes of the scouring tide”, the bus elites that have settled down over the years still have the advantage in market competition. However, some new heroes also made it into the top ten. As of January, Jiangling Jingma, which is strong in the field of passenger cars, entered the top 10 in the bus market of more than 5 meters and ranked seventh; in February, Jiangling Jingma withdrew, and was strong in the school bus market. Guilin coaches entered the top ten in the bus market of more than 5 meters and ranked fifth.

It is worth noting that the ranking of Suzhou Jinlong Hager has risen rapidly. In the bus area of ​​more than 5 meters, Suzhou Jinlong Hager ranked the 9th in sales in January; in the bus area, Suzhou Jinlong Hager ranked 10th in sales outside of January; in the area of ​​passenger cars, Suzhou Jinlong Hager ranked 7th in sales. In February, Suzhou Jinlong Hager's rankings all went to No. 3 (Suzhou Jinlong Haig is about to erupt?). According to Xiao Bian, this is because Suzhou Jinlong Hager has been relatively low-key in the field of new energy buses in the past year, so it is not affected by new energy buses. Moreover, Suzhou Jinlong Haeger's strength in the passenger car industry is already strong, and it is only a matter of time before Dongshan comes back.

Postscript

The competition in the passenger car market has always been a rally. Whoever persists until the end can win.

The uninterrupted adjustment of the bus industry policy has made the bus market even more cruel. Adaptors are kings; It is really difficult for us to use these bus companies! Survival is really an easy task.

However, there are no rules for no rules. The adjustment of all passenger car industry regulations is more for the sustainable and healthy development of the industry, allowing the market to be more orderly, making users feel safer and more convenient, and preventing some indiscriminate use of the market from damaging the market and disrupting market order. The "invisible hand" of policy is also the normative hand.

Next, it depends on the company's adaptation and adjustment. In the short-term, it is difficult and painful, but it's good to pass this paragraph. Chinese bus companies, come on!