How to better meet the needs of consumers for a better life? As an automobile company, it is undoubtedly the best way to provide car products that are more in line with consumer expectations. Dongfeng Passenger Vehicle Co., Ltd. will launch a customized version of the car for consumer demand. On November 27th, Dongfeng Passenger Vehicle Company and Huameng Automobile Industry Group established a strategic cooperation to formally establish Dongfeng·Huameng Internet Customized Car Brand, which will be in accordance with consumption. Personalization requires the introduction of customized versions of Dongfeng·Hua Meng AX4, AX5, A9 and new energy vehicle E70.
The signing ceremony of the strategic cooperation and the press conference of Dongfeng·Hua Meng Internet Customized Cars were held in Wuhan Dongfeng Fengshen Hubei Express Store. At the scene, Dongfeng Passenger Vehicle Company, Huameng Group and Wuhan Expressway signed a strategic cooperation contract. In the future, the company will cooperate with the business model of “Internet + Finance + Automobile Industry Chain†to focus on the development of corporate car purchase and financing leasing business. And gradually open up other markets. Huameng Group will build a new automobile industry chain platform ecosystem by building up the upstream and downstream trading service platform of the automobile industry chain, and provide consumers with online and offline optimization supporting services for emerging Internet + customized vehicles.
It is reported that at the beginning of 2013, Huameng Group took the lead in proposing the business model of “Internet + Finance + Luxury Vehicle Industry Chain†in the global automotive industry. Currently, there are 70 16S stores nationwide, that is, 12 new services such as advanced customization, sharing wealth, high-end theme activities, recharge and value-added, logistics and distribution, social, smart car butler, and preferential leasing on the basis of the original 4S stores. The number of members on the line has reached 500,000. Through this strategic cooperation, Dongfeng Passenger Vehicle will promote the Dongfeng Fengshen brand to its members through the online platform of Huameng Group, and provide high-level customization, auto finance and other services to members to realize the innovation of automobile internet marketing model. In addition to being able to buy customized automotive products, consumers can also enjoy customized financial services. The reporter learned at the scene that after the launch of the customized version of Dongfeng·Huameng AX4, AX5, A9 and E70, Huameng Group will also provide consumers with low down payment and low interest rate preferential car purchase programs to help more consumers achieve driving. Huameng's dream.
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