On September 17, the press conference and signing ceremony for the cooperation between the railway car service chain and IBM strategic cooperation was held in Beijing. The two parties announced that they will integrate their respective superior resources, enhance the better experience of Chinese car owners through the O2O model, and redefine the aftermarket service market.
Feng Guohua, vice president of IBM Greater China, said that IBM and the ship library have broad consensus on achieving customer value and redefining the after-sales service market. Strategic cooperation is a common opportunity for both parties. At present, the main mode of the automotive after-service market is chain, but the future should be an omni-channel network model including O2O. IBM will work with the ship library to study the new models needed for the future automotive market and establish a corresponding back-office system to help the warehouse to determine the market's aggressive goals.
Relevant agencies predict that China's car ownership will reach 300 million to 350 million in 2035, and will reach a peak of about 500 million in 2045, while the current car ownership in the United States is 250 million. In 2013, the scale of China's auto after-sales service market has exceeded 450 billion yuan. It is estimated that the market size in 2015 will exceed 766 billion yuan.
“In the car maintenance and service market, tires are the No. 1 products with the largest sales. Since 2006, the wheel library has been engaged in domestic and international trade of automobile tires. In the extensive contact with foreign distributors and users, we have learned about foreign sales channels. The construction situation. The cooperation between the library and IBM is to sort out the domestic automobile aftermarket, find out the development path suitable for the national conditions, and innovate the development model to create a new model that is superior to the existing enterprises in Europe and America. For this reason, we will all the profits. They have all invested in the wheel warehouse. This year, they have invested 30 million yuan in order to lay a solid foundation and do a good job in order to avoid detours and develop rapidly in the future," Liang Ziqiang said.
Liang Ziqiang also said that tires are relatively special commodities, with many varieties and specifications, and require large inventory capacity. Currently, the market is mainly offline, and online is more services, such as online sales in the United States only account for 15%. Therefore, the round library needs to be in the O2O mode, that is, the line and the line are closely connected. In the next step, on the basis of doing a good job in the second-tier city market and cultivating a group of talents, the warehouse will go to Beijing to take the exam and enter the first-tier city market. In terms of automotive aftermarket services, the goal of the warehouse is to achieve 1,000 chain stores.
According to Xin Chongyang, head of IBM Northern Region, IBM will design a new model for the wheel library in six aspects: one is to conduct strategic analysis, to analyze the market in a professional methodology; the second is to identify the market differentiation; the third is to build the customer To create a customer experience; the fourth is to design a omni-channel model to open up online and offline processes; the fifth is to build an IT system architecture and build a platform; the sixth is to manage the operation summary, form a set of templates, and quickly replicate. He said that in the automotive after-market service, there is accumulation in the warehouse, and IBM has a case, the cooperation between the two parties will definitely create a new service model.
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